Having a strong brand identity is a valuable asset, especially in the highly competitive food market. Standing out against competitors is essential in this respect. But early trademark protection can be very useful not only for large companies, but also for start-ups and founders. Your brand should have a unique, realistic and tangible brand essence that conveys a strong image to your customers. After all, besides the distinguishing and origin function, the quality and guarantee function is of particular significance in the food industry, ideally leading to product loyalty.
We provide advice on developing a brand and naming strategy early on.
We also help you with your trademark application. We provide information about costs and reasonable protection areas and assist you in preparing an individual list of goods and services. The latter should include the goods and services you actually offer on the market so that the intended trademark protection can be achieved.
We also contribute our special expertise in food law to support you in ongoing processes and in communicating with the patent and trademark offices.
You have received a warning notice for violation of older trademark rights or want to issue such a warning notice yourself for possible violations by third parties? Get in touch with us. We will be happy to assist you with the legal assessment.