„Overcoming a crisis takes much more than communication“

Assessment – Communication – Management
In a modern world where transparency for its own sake seems to be the highest priority, food businesses must be prepared for crises, whether in relation to public product warnings and recalls, investigative media reports or corporate social responsibility. In order to master a crisis, a comprehensive understanding of risk assessment, crisis communication and management is needed.

We will help you, and in the event of a serious problem, we will support you and stand behind you around the clock. Before a crisis occurs we can assist you in protecting your business with a risk-based quality assurance plan, and if a crisis occurs we will provide the necessary evaluation afterwards. It is best not to wait until a crisis event to speak with us, but we are always ready.

Crisis Hotline: 0049-89-55 06 988-29

In a crisis situation, the following points are key:


Remain calm

Take time to breathe. Think first, then speak. No crisis was ever resolved with rash decisions. We are here to support you.


Risk assessment

We help you identify and characterise the danger, followed by an exposure assessment which provides the basis for a risk assessment, which in turn can be a decisive factor in determining the best path forward. Commonly affected products are foods (with for example residues from pesticides or contamination with salmonella or listeria), food contact materials (migration, such as in the case of mineral oil hydrocarbons), consumer products and toys. Since these crises cannot be overcome without a thorough knowledge of the problem at hand, our consultation model integrates technical expertise from our scientific cooperative partner GmbH.



Communication is the deciding factor whenever information, transparency and credible solutions are needed. We work with you to help you take control of the message and ensure that the company becomes the source of information about the crisis. We coordinate effective communications with authorities, the media, customers, and stakeholders, as well as employees, taking an active role in shaping (at a minimum) the external perception of the crisis. On the other hand, in certain situations it may be the case that “silence is golden”. Crises are always newsworthy in that “bad news makes good news”. The extent of the crisis as perceived by consumers therefore depends not only on the actual or probable health- or fraud-related danger and its scope (regional, national, or even international), rather more significantly on its appearance in the media and in information spread by interest groups (NGOs).



The word ‘crisis’ in the Chinese language is weiji (危机), consisting of wei (‘danger’) and ji (‘chance’). Therefore weiji is a situation that has become extremely difficult but nonetheless has potential for a positive outcome. Similarly, the Greek word ‘krisis’ does not describe a hopeless position but rather the climax of a dangerous incident, after which the situation can only get better.

As crisis managers we offer on-site advisory services for your business as well as process planning and crisis management implementation (e.g. in a product recall situation), including internal and external communication direction.

Crisis mastery can be learned. In advanced workshops using practice-oriented crisis drills, we show you how to find the safest path through dangerous terrain. We offer practical compact seminars in which we explain the most imperative steps to take. Note that crisis prevention is of the utmost importance. Many – if not all – crises can be avoided by seeking out a critical expert examination of one's products and methods as early as possible.

We look forward to your inquiry